It has become more important to entertain then persuade. We are moving out of a sales generation and into a generation of giving.
Your getting ready to create your next video, where do you start? There a a few key tips and trick to help you create a successful video in a changing market.
Like a lot of people in the video production business, we started out making short films. One day out of the blue, the head of a marketing company came across one of them and contacted us. He wanted to know if we did commercials. At that point we had made a grand total of 2 short films and not much else. We didn't know the first thing about making a commercial. But after giving it some thought, we decided to say yes... and it turned out to be one of the best decisions we've ever made.
So you got your video created or are considering a video, but don't know how to advertise and reach an audience. It's honestly not to hard and has become a very cost effective method to grow your business. There are 3 main ways of advertising your video and each has its advantages and disadvantages.