If you want to make a masterpiece movie or TV show, you gotta get 2 things right: the big picture and the little details.
Your friend or colleague works hard to create something.
He/She wonders whether it is good or not.
They ask you what you think.
You tell them all of the things that you think are wrong with it.
He/She feels terrible, gets defensive and things become awkward.
It has become more important to entertain then persuade. We are moving out of a sales generation and into a generation of giving.
3 years behind and still staying alive. Lyft will always struggle, they started behind Uber and will always have a challenge to compete. One thing they do right is marketing and their Undercover Lyft videos are perfection for marketing.
So you just finished editing your latest video. You've watched it over and over and think it's perfect. Now it's time to send it to your client, right?
There's a magical place that lives somewhere between being ultra-prepared and completely spontaneous. A place where wondrous unforeseen things can happen, that can take the ordinary and make them extraordinary. It's the only place where true art can be created. And there is only one way you get to this magical place...
Holding auditions is one of the most enjoyable parts of our job. We get to meet new people, get in some acting practice and potentially add a new actor to our roster. Every video production company has their own way of doing auditions (I'm assuming).. this is how we do ours.
We all think we are geniuses when we begin. "Why should I learn the basics? I'll come up with a masterpiece without learning any of the building blocks of story-telling...." ...is what we tell ourselves.
Well, guess what? You're not a genius and that is not going to happen. And you'll find that out way too late... like I did.
Shooting live events can be a bitch. Mainly because… they're LIVE. Everything that happens, happens only once, so if you miss something important… you missed it. No retakes, no second chances. On the other hand, this uncontrollable, unpredictable environment can make a live event one of the most exciting things to shoot.