Playground Studios Blog

Share The Story of Your Business Through Video

Posted by Ramandeep Sidhu on Dec 6, 2016 1:40:33 PM

You remember story time when you were little? How your imagination would get lost in a world of what could be? How you could be taken to an amazing place that you didn't want to leave?




Well now, that amazing place is your business. And video is how you tell your story. It shows your audience how your business can change their lives and make things better, easier and more productive.  Whether it's to create new customers, explain a product or get more out employees, a video will allow you to share your journey and make your viewers take action.


When getting a video made, there is only one goal you should have in mind: Captivate your Audience! And there is no better way to captivate an audience than with a story.  According to Stanford School of Business, stories are 22 times more memorable than facts alone.  A story is a journey that grabs a listener's attention, moves them and brings about action.


And the most effective way to tell a story is to win over your audience in the first ten seconds .  The first ten seconds of a video are crucial if you want your viewers to continue watching.  So be bold, be expressive and grab your viewers attention! The journey we share is one to move the listener, to make them see and feel a world of what can be.


Our brain processes visual information 60,000 times faster than reading. And a single minute of video is equivalent to 1.8 million words.  So go get a video made and share your story with the world! 


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Topics: video production, story