Playground Studios Blog

How to Criticize Without Looking Like an Asshole

Posted by Palvinder Jagait on Aug 7, 2017 3:05:44 PM

Your friend or colleague works hard to create something.

He/She wonders whether it is good or not.

They ask you what you think.

You tell them all of the things that you think are wrong with it.

He/She feels terrible, gets defensive and things become awkward.

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Topics: production, tips, guide, video

Give, Give, Give, then Ask: Entertainment Before Sales

Posted by Ramandeep Sidhu on Aug 3, 2017 10:17:53 AM

It has become more important to entertain then persuade.  We are moving out of a sales generation and into a generation of giving.

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Topics: production, tips, marketing, video, video marketing

I Hate Hollywood Trailers.... Nowadays.

Posted by Palvinder Jagait on Jul 24, 2017 12:54:14 PM

For some reason in the past few years, Hollywood movies have started giving away every plot point that's in their movies... IN THE GODDAMN TRAILERS. Every trailer has become a minefield; if you go too far into a trailer, you will see the entire movie in sequential order. This will include all the best plot twists, character arches, action sequences and surprises. You don't even have to see the movies anymore! They'll take you deeply through every emotion by the end of the 3 minutes... you'll feel excited, shocked, scared, sad, intrigued and by the end of it you'll have grown as a person... leaving you no urges to watch the actual movie.

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Topics: experience, production, marketing, video

The 3 Philosophies of Writing a Story

Posted by Palvinder Jagait on Jul 4, 2017 9:46:00 AM

There are 3 main theories to writing a story... Tunneling it, Mapping it or Basing it. Let's discuss.

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Topics: production, guide, video

The Making of Bullet Bride: Part 2 | Cast

Posted by Ik Jagait on Jun 12, 2017 12:47:15 PM

In June 2016, we began holding acting practice sessions with some of our favorite actors that we had previously worked with. Each time we held one of these sessions, there was an energy and excitement in the room that we knew was gonna give birth to something special. That something special turned out to be Bullet Bride. Here's a little bit about each of these Playground All-stars:

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Topics: production, video, bullet bride

Why The Lyft Undercover Videos are Perfection

Posted by Ramandeep Sidhu on Jun 7, 2017 9:26:00 AM

3 years behind and still staying alive.  Lyft will always struggle, they started behind Uber and will always have a challenge to compete.  One thing they do right is marketing and their Undercover Lyft videos are perfection for marketing.

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Topics: production, tips, advertising, video production, video

Animated Videos Suck

Posted by Ramandeep Sidhu on Jun 2, 2017 9:04:00 AM

Sorry to bash, but animated videos just suck... at one point they where trendy and seemed like a great idea for any business.  Time has however proven that animated videos are a no go for any business.

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Topics: production, video production, video

Always Get an Opinion on Your Next Video

Posted by Ik Jagait on May 9, 2017 10:05:00 AM

So you just finished editing your latest video. You've watched it over and over and think it's perfect. Now it's time to send it to your client, right?

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Topics: production, tips, video production, video

Give in to Uncertainty

Posted by Palvinder Jagait on May 4, 2017 9:10:22 AM

There's a magical place that lives somewhere between being ultra-prepared and completely spontaneous. A place where wondrous unforeseen things can happen, that can take the ordinary and make them extraordinary. It's the only place where true art can be created. And there is only one way you get to this magical place...

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Topics: production, tips, video production

4 Reasons Why Buzzfeed's "Worth It" Videos are Awesome.

Posted by Palvinder Jagait on Mar 31, 2017 9:35:00 AM

Buzzfeed is kinda awesome and kinda annoying. They put out so much content, most of it is bound to be annoying, but here and there, they are also bound to hit somethings perfect.

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Topics: production, marketing