Your friend or colleague works hard to create something.
He/She wonders whether it is good or not.
They ask you what you think.
You tell them all of the things that you think are wrong with it.
He/She feels terrible, gets defensive and things become awkward.
Topics: production, tips, guide, video
It has become more important to entertain then persuade. We are moving out of a sales generation and into a generation of giving.
Topics: production, tips, marketing, video, video marketing
For some reason in the past few years, Hollywood movies have started giving away every plot point that's in their movies... IN THE GODDAMN TRAILERS. Every trailer has become a minefield; if you go too far into a trailer, you will see the entire movie in sequential order. This will include all the best plot twists, character arches, action sequences and surprises. You don't even have to see the movies anymore! They'll take you deeply through every emotion by the end of the 3 minutes... you'll feel excited, shocked, scared, sad, intrigued and by the end of it you'll have grown as a person... leaving you no urges to watch the actual movie.
Topics: experience, production, marketing, video
There are 3 main theories to writing a story... Tunneling it, Mapping it or Basing it. Let's discuss.
Topics: production, guide, video
In June 2016, we began holding acting practice sessions with some of our favorite actors that we had previously worked with. Each time we held one of these sessions, there was an energy and excitement in the room that we knew was gonna give birth to something special. That something special turned out to be Bullet Bride. Here's a little bit about each of these Playground All-stars:
Topics: production, video, bullet bride
3 years behind and still staying alive. Lyft will always struggle, they started behind Uber and will always have a challenge to compete. One thing they do right is marketing and their Undercover Lyft videos are perfection for marketing.
Topics: production, tips, advertising, video production, video
Sorry to bash, but animated videos just suck... at one point they where trendy and seemed like a great idea for any business. Time has however proven that animated videos are a no go for any business.
Topics: production, video production, video
So you just finished editing your latest video. You've watched it over and over and think it's perfect. Now it's time to send it to your client, right?
Topics: production, tips, video production, video
There's a magical place that lives somewhere between being ultra-prepared and completely spontaneous. A place where wondrous unforeseen things can happen, that can take the ordinary and make them extraordinary. It's the only place where true art can be created. And there is only one way you get to this magical place...
Topics: production, tips, video production
Buzzfeed is kinda awesome and kinda annoying. They put out so much content, most of it is bound to be annoying, but here and there, they are also bound to hit somethings perfect.
Topics: production, marketing