Playground Studios Blog

Give, Give, Give, then Ask: Entertainment Before Sales

Posted by Ramandeep Sidhu on Aug 3, 2017 10:17:53 AM

It has become more important to entertain then persuade.  We are moving out of a sales generation and into a generation of giving.

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Topics: production, tips, marketing, video, video marketing

I Hate Hollywood Trailers.... Nowadays.

Posted by Palvinder Jagait on Jul 24, 2017 12:54:14 PM

For some reason in the past few years, Hollywood movies have started giving away every plot point that's in their movies... IN THE GODDAMN TRAILERS. Every trailer has become a minefield; if you go too far into a trailer, you will see the entire movie in sequential order. This will include all the best plot twists, character arches, action sequences and surprises. You don't even have to see the movies anymore! They'll take you deeply through every emotion by the end of the 3 minutes... you'll feel excited, shocked, scared, sad, intrigued and by the end of it you'll have grown as a person... leaving you no urges to watch the actual movie.

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Topics: experience, production, marketing, video

Bring Some Edginess Into Your Marketing

Posted by Ramandeep Sidhu on Jul 5, 2017 1:56:51 PM

Edginess is the new "HOT" in marketing, whether you get a little edgy or a lot.   

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Topics: guide, marketing, video, video marketing

4 Reasons Why Buzzfeed's "Worth It" Videos are Awesome.

Posted by Palvinder Jagait on Mar 31, 2017 9:35:00 AM

Buzzfeed is kinda awesome and kinda annoying. They put out so much content, most of it is bound to be annoying, but here and there, they are also bound to hit somethings perfect.

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Topics: production, marketing

Creating a Marketing Video

Posted by Ramandeep Sidhu on Mar 13, 2017 1:21:10 PM

A marketing video is video used for marketing ..."THE".  JK, to better explain marketing videos, check this out...


Many of you may have seen Michael Dubin and his priemer video for Dollar Shave Club.  This video has literally created a shaving empire, evetually having him create a company that was sold to Unilever for $1 Billion in cash just reacently in 2016.

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Topics: advertising, video production, marketing, video

Kickstarter Videos | A Step by Step Guide

Posted by Palvinder Jagait on Jan 25, 2017 10:05:20 AM

 

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Topics: tips, marketing, kickstarter video,, video, video marketing

The First 10 Seconds of Your Video

Posted by Palvinder Jagait on Jan 13, 2017 10:26:30 AM

Attention spans are getting shorter.  130 years ago, the first films showed random people walking down the street and everyone was amazed. Since then, attention spans have gone to shit. Now, if your video isn't spectacular in the first 10 seconds... actually, let’s say the first 3 seconds, viewers will click OFF of your video and go watch a BuzzFeed video instead.

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Topics: experience, video production, marketing, video

How-To Market and Advertise Your Video

Posted by Ramandeep Sidhu on Jan 10, 2017 9:10:00 AM

So you got your video created or are considering a video, but don't know how to advertise and reach an audience.  It's honestly not to hard and has become a very cost effective method to grow your business.  There are 3 main ways of advertising your video and each has its advantages and disadvantages.

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Topics: advertising, video production, marketing, video, video marketing

How to Make You Own Business Video for Cheap

Posted by Ik Jagait on Jan 4, 2017 10:44:28 AM

So you need a business intro video for your company,  but you don't have an extra $10K to spend for a professional video production team. Here's how you make it happen on your own:

 

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Topics: production, guide, video production, marketing, video

Let's Talk Video...

Posted by Ramandeep Sidhu on Nov 29, 2016 12:22:04 PM

We all know that people would rather watch a video then read, but many businesses still lack an introduction by video. Video is predicted to be the preferred medium of communication for the coming years. Videos help build trust, drive engagement and increase sales; it makes sense that businesses will continue to add more video production content in the coming years.

 

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Topics: email, video production, stats, marketing, video