3 years behind and still staying alive. Lyft will always struggle, they started behind Uber and will always have a challenge to compete. One thing they do right is marketing and their Undercover Lyft videos are perfection for marketing.
A marketing video is video used for marketing ..."THE". JK, to better explain marketing videos, check this out...
Many of you may have seen Michael Dubin and his priemer video for Dollar Shave Club. This video has literally created a shaving empire, evetually having him create a company that was sold to Unilever for $1 Billion in cash just reacently in 2016.
So you got your video created or are considering a video, but don't know how to advertise and reach an audience. It's honestly not to hard and has become a very cost effective method to grow your business. There are 3 main ways of advertising your video and each has its advantages and disadvantages.