It has become more important to entertain then persuade. We are moving out of a sales generation and into a generation of giving.
3 years behind and still staying alive. Lyft will always struggle, they started behind Uber and will always have a challenge to compete. One thing they do right is marketing and their Undercover Lyft videos are perfection for marketing.
Sorry to bash, but animated videos just suck... at one point they where trendy and seemed like a great idea for any business. Time has however proven that animated videos are a no go for any business.
Last week I travled and I loved it. Not only did I have an amazing time, I got learn and see the world around me. When you travel, not for business, for fun it's unique... You get to take a step back, see what's happing in the world and what people are up to. Where did I go? The Big Apple, New York City! and oh my the city does truely not sleep. If I coud rate the trip I would give it a 10/10, but I don't want to make this a travel blog.. so if you want to hear more about my trip, email me at firstname.lastname@example.org.
Your getting ready to create your next video, where do you start? There a a few key tips and trick to help you create a successful video in a changing market.
Having your face or someone from your team in front of the camera during your next video is an amazing idea. People love association and they love personability. It doesn't matter if your company is big or small; if people know you or not... they just love knowing who you are.